Poblenou Open 2025

Poblenou Open Night is one of Barcelona's most anticipated cultural events — a single evening when the district's studios, galleries, and creative spaces throw open their doors to the public. The brief called for a campaign identity that could match the energy of the night: loud, electric, and impossible to scroll past. The challenge was to honour the event's community roots while pushing it visually into a sharper, more contemporary space. The result is a campaign style built around chromatic contrast and assertive type — a system that works equally hard on a poster, a social grid, and a wristband.